Successful businesses not only have great products and services; they also have a deep understanding of their customers. Companies that can use behavioral analytics in marketing automation platforms are better equipped to deliver real-time marketing efforts. According to a research case study from Deloitte, companies with a customer-centric business model are 60% more profitable. Knowing and adapting this differentiating business model is the key to becoming a market leader in today's fierce competitive landscape. With a 3.8 billion user base and 86% of the users interacting daily, social media has become an impactful customer voice through platforms like Twitter, Facebook, and Reddit.